文章來源:未知 文章作者:enread 發布時間:2020-01-23 03:16 字體: [ ]  進入論壇
Perhaps more than any other category of professionals, creative types are expected to thrive in brainstorms1. In the public's imagination, their offices are filled with fidget toys and Post-it notes in an array of colors, all meant to absorb some of the energy of a group of fast-thinking, well-dressed hipsters deep in ideation mode.
But a new report based on a survey of 20,000 creatives from 197 countries suggests that, in fact, a majority of these professionals - including writers, musicians, photographers, and podcasters - find that brainstorming2 is largely unhelpful for solving a creative challenge.
The survey, commissioned by the Dutch file-sharing company WeTransfer, attests3 to the perils4 of this form of groupthink. "In the creative world we hear an awful lot about collaboration5, but it seems that while working together is essential to bring an idea to life, it's not that good for shaping ideas in the first place," notes Rob Alderson, WeTransfer's recently departed editor in chief.
WeTransfer's annual survey of creatives echoes previous research about the need for individual preparation and introspection. "Send people off with the time and space to think properly and the quality of their ideas will probably improve," Alderson says.
In the instinct to schedule meetings, it appears that we often neglect to give participants a chance to prepare and form their thoughts. It's a crucial step that was championed by Alex Osborn, the legendary6 advertising7 executive who popularized brainstorming. "Osborn repeatedly extolled8 the virtues9 of solitude10, of time spent far from the distractions11 of others, as part of his own creative process," Lila MacLellan from Quartz12 has noted13. "The man who gave us today's whiteboard-centric chaotic14 brainstorming ritual placed as much, if not more, faith in the individual imagination."
WeTransfer's survey suggests that dutiful meetings are a primary creativity killer15. More than 40% of respondents now consider "work"  - including the administrative16 tasks required of employees in big corporations - as a barrier to good thinking. "That's a worrying number given almost 90% of our respondents work in creative fields which rise and fall on the power of good ideas," the report states. "It seems we need to rethink the way we work and play, particularly how we spend time in the office."


1 brainstorms 23e858948e656c4fc5b0218a923ada75     
腦猝病( brainstorm的名詞復數 ); 計上心頭; 突來的靈感; 集體研討
2 brainstorming 5x8zb5     
  • With Brainstorming, treat the view on how to solve the problem rightly. 利用腦激勵法(Brainstorming),正確對待學生實驗中的問題解決觀。
  • We are going to do some brainstorming soon. 我們很快就要做些腦力激蕩。
3 attests 1ffd6f5b542532611f35e5bc3c2d2185     
v.證明( attest的第三人稱單數 );證實;聲稱…屬實;使宣誓
  • The child's good health attests his mother's care. 這孩子健康的身體證實他母親照料周到。 來自《現代英漢綜合大詞典》
  • The boy's good health attests to his mother's care. 這個男孩的良好健康就是他母親細心照顧的明證。 來自辭典例句
4 perils 3c233786f6fe7aad593bf1198cc33cbe     
極大危險( peril的名詞復數 ); 危險的事(或環境)
  • The commander bade his men be undaunted in the face of perils. 指揮員命令他的戰士要臨危不懼。
  • With how many more perils and disasters would he load himself? 他還要再冒多少風險和遭受多少災難?
5 collaboration bW7yD     
  • The two companies are working in close collaboration each other.這兩家公司密切合作。
  • He was shot for collaboration with the enemy.他因通敵而被槍斃了。
6 legendary u1Vxg     
  • Legendary stories are passed down from parents to children.傳奇故事是由父母傳給孩子們的。
  • Odysseus was a legendary Greek hero.奧狄修斯是傳說中的希臘英雄。
7 advertising 1zjzi3     
n.廣告業;廣告活動 a.廣告的;廣告業務的
  • Can you give me any advice on getting into advertising? 你能指點我如何涉足廣告業嗎?
  • The advertising campaign is aimed primarily at young people. 這個廣告宣傳運動主要是針對年輕人的。
8 extolled 7c1d425b02cb9553e0dd77adccff5275     
v.贊頌,贊揚,贊美( extol的過去式和過去分詞 )
  • He was extolled as the founder of their Florentine school. 他被稱頌為佛羅倫薩畫派的鼻祖。 來自《現代漢英綜合大詞典》
  • Tessenow decried the metropolis and extolled the peasant virtues. 特森諾夫痛詆大都市,頌揚農民的美德。 來自辭典例句
9 virtues cd5228c842b227ac02d36dd986c5cd53     
美德( virtue的名詞復數 ); 德行; 優點; 長處
  • Doctors often extol the virtues of eating less fat. 醫生常常宣揚少吃脂肪的好處。
  • She delivered a homily on the virtues of family life. 她進行了一場家庭生活美德方面的說教。
10 solitude xF9yw     
n. 孤獨; 獨居,荒僻之地,幽靜的地方
  • People need a chance to reflect on spiritual matters in solitude. 人們需要獨處的機會來反思精神上的事情。
  • They searched for a place where they could live in solitude. 他們尋找一個可以過隱居生活的地方。
11 distractions ff1d4018fe7ed703bc7b2e2e97ba2216     
n.使人分心的事[人]( distraction的名詞復數 );娛樂,消遣;心煩意亂;精神錯亂
  • I find it hard to work at home because there are too many distractions. 我發覺在家里工作很難,因為使人分心的事太多。
  • There are too many distractions here to work properly. 這里叫人分心的事太多,使人無法好好工作。 來自《簡明英漢詞典》
12 quartz gCoye     
  • There is a great deal quartz in those mountains.那些山里蘊藏著大量石英。
  • The quartz watch keeps good time.石英表走時準。
13 noted 5n4zXc     
  • The local hotel is noted for its good table.當地的那家酒店以餐食精美而著稱。
  • Jim is noted for arriving late for work.吉姆上班遲到出了名。
14 chaotic rUTyD     
  • Things have been getting chaotic in the office recently.最近辦公室的情況越來越亂了。
  • The traffic in the city was chaotic.這城市的交通糟透了。
15 killer rpLziK     
  • Heart attacks have become Britain's No.1 killer disease.心臟病已成為英國的頭號致命疾病。
  • The bulk of the evidence points to him as her killer.大量證據證明是他殺死她的。
16 administrative fzDzkc     
  • The administrative burden must be lifted from local government.必須解除地方政府的行政負擔。
  • He regarded all these administrative details as beneath his notice.他認為行政管理上的這些瑣事都不值一顧。
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TAG標簽: survey creative ideas
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